Welcome to Behind Bodybuilders
Dear Future Partner,
I want to personally welcome you to Behind Bodybuilders—a platform that is not just about fitness stories, but about real connections, authentic voices, and powerful transformations. What started as a simple idea—to give fitness enthusiasts a space to share their journeys—has now grown into a movement that inspires millions every month.
At Behind Bodybuilders, we don’t just offer ad space; we offer a chance to become part of something bigger. Our platform gives brands like yours the unique opportunity to engage with a highly passionate and motivated audience. With over 7 million monthly visitors and a reach of +3 million fitness users on Instagram, the potential for impact is huge. And it’s not just about numbers—it’s about being part of the stories that shape the fitness world.
We’re not looking for advertisers; we’re looking for partners. Partners who want to be more than just a name on a banner. We want to work with brands that care about authenticity, engagement, and creating lasting impressions with an audience that values genuine connections.
Best regards,
Hedi Debbebi
CEO & Founder of Behind Bodybuilders
Behind Bodybuilders: The Platform Revolutionizing Fitness Marketing
In today’s digital-first world, brands need more than just exposure—they need engagement, authenticity, and a deep connection with their target audience. For businesses in the fitness industry, there’s one platform that’s doing exactly that: Behind Bodybuilders. Created with a singular vision, Behind Bodybuilders has become a go-to space for fitness enthusiasts looking to share their journeys, inspire others, and engage with the brands that support their goals.
The Genesis of Behind Bodybuilders
Behind Bodybuilders was launched with a simple mission: to give fitness enthusiasts a platform where they could share their personal stories. Whether they’re professional athletes, weekend warriors, or just everyday people working on their fitness goals, Behind Bodybuilders gives them the space to tell their story to an audience that cares.
"Behind Bodybuilders isn’t just a platform—it’s a movement of people driven by passion and determination. Brands have a unique opportunity to tap into this energy and become a part of the personal stories that inspire the fitness community."
How Behind Bodybuilders Helps Brands Get Noticed
At Behind Bodybuilders, we believe that every brand has a story to tell—just like the fitness enthusiasts who use our platform to share their journeys. We understand that businesses need more than just exposure; they need the right kind of exposure, in the right place, to reach an audience that’s engaged and ready to take action. That’s why we offer a variety of powerful mediums to help your brand get noticed in ways that resonate deeply with our audience.
Banners: Prime Real Estate for Your Brand
Our banner ads are strategically placed across high-traffic areas of our website, ensuring maximum visibility. Whether it’s on personal athlete stories, inspirational blog posts, or our homepage, your brand will be front and center, reaching an audience of over 7 million fitness enthusiasts each month.
Banners offer a subtle yet powerful way to get your message across, creating consistent brand awareness while seamlessly integrating into the user’s browsing experience. For brands looking for high-impact placements, our banners are an ideal solution.
Pop-Up Windows and Messages: Capturing Attention
When you need to grab attention in a bold way, pop-up windows and messages are the perfect tool. These strategically timed notifications can highlight your special offers, new product launches, or any urgent messages you want to deliver to the audience.
Whether users are reading fitness stories, browsing our site, or engaging with content, a well-timed pop-up ensures your message won’t be missed. This is a proven method to capture attention immediately and drive conversions.
Articles and Content Sponsorship: Be Part of the Conversation
Nothing speaks to a dedicated fitness audience like valuable, educational content. By sponsoring or collaborating on articles, your brand can be woven into the very fabric of what our readers come to the platform for—real stories, expert tips, and motivational content.
Whether it’s a blog post sponsored by your brand or a feature article that highlights your products in action, content sponsorship offers an authentic way to position your brand as an authority in the fitness space. Readers engage with these stories, sharing them, commenting, and associating your brand with the values of health and wellness.
Instagram Posts and Stories: Engage Where It Matters Most
With a reach of over 3 million fitness enthusiasts on Instagram, Behind Bodybuilders provides brands the opportunity to engage directly with a social media-savvy audience. Our Instagram posts and stories allow you to showcase your brand in a visual and interactive way.
Whether it’s a dedicated post featuring your product or an Instagram story that gives followers a behind-the-scenes look at how your brand supports the fitness community, these highly engaging formats ensure your message reaches an active, motivated audience.
Emails and Newsletters: Direct Connection with a High-Engagement Audience
Behind Bodybuilders’ email newsletters reach over 300,000 subscribers who have chosen to stay informed about fitness stories, tips, and product recommendations. With an impressive 65% open rate and a 45% click-through rate, our newsletters deliver results.
By featuring your brand in our newsletters, you’ll be directly connecting with an engaged audience that is already primed to take action. Whether it’s a feature spot, a branded recommendation, or an exclusive offer, emails and newsletters ensure your message lands right in the inboxes of those who matter most.
Why These Mediums Work
Every business is unique, and so is every advertising strategy. By offering multiple avenues of exposure, from banners and pop-ups to stories and email features, Behind Bodybuilders allows you to tailor your brand’s presence on our platform to suit your goals. Whether you’re looking to drive sales, increase awareness, or build community engagement, our platform gives you the flexibility and reach to succeed.
By partnering with Behind Bodybuilders, you’re not just placing ads—you’re becoming part of the fitness journey. Our audience is passionate, motivated, and loyal. By using these mediums, your brand will have the opportunity to connect with them in a meaningful and lasting way.
Discover Our Sponsorship Tiers
At Behind Bodybuilders, we know that every brand has unique needs and goals. That’s why we’ve created a range of sponsorship packages designed to give you the flexibility to choose what fits your business best. Whether you’re looking for subtle brand exposure or full-scale marketing domination, our tiers offer the perfect way to leverage our community of fitness enthusiasts, athletes, and passionate readers.
We invite you to explore these sponsorship options, each carefully crafted to help you maximize your impact across the mediums that matter most: our website, Instagram, email newsletters, and more. Select the tier that aligns with your vision, and let’s work together to build a powerful partnership that drives real results for your brand.
Bronze Tier - $1,500/month
The Bronze Tier is ideal for businesses that are just stepping into the world of fitness marketing. It’s perfect for brands looking to get a feel for how their message resonates with our audience while enjoying solid exposure on key platforms.
- Website Exposure: Your brand will be featured with a banner ad on selected high-traffic pages, giving you visibility in the fitness community.
- Instagram Shoutout: Enjoy a monthly mention in an Instagram story, reaching our engaged followers with your message.
- Newsletter Mention: Get your logo in our monthly email dispatch, connecting with an audience that’s already actively engaging with our content.
Silver Tier - $2,800/month
The Silver Tier is designed for brands looking to grow their visibility and start making a significant impact. This package provides your business with more exposure across multiple channels, ensuring your brand is seen and remembered.
- Website Presence: Rotating banner ads on key pages ensure that your brand remains visible to our audience during their visits to the site.
- Instagram Engagement: Take advantage of two dedicated posts per month and bi-weekly stories, offering you consistent visibility and engagement with fitness enthusiasts on Instagram.
- Newsletter Feature: Double the impact with a feature in two of our monthly newsletters, placing your brand front and center for our highly engaged subscribers.
- Community Engagement: Sponsor a blog post or fitness story to ensure your brand is associated with inspiring content that resonates with readers.
Gold Tier - $4,200/month
The Gold Tier offers comprehensive exposure across the entire Behind Bodybuilders platform. This package is for brands that want to be front and center, dominating multiple touchpoints to create a lasting impression.
- Website Dominance: Your brand will enjoy prime placement across all major pages, ensuring that visitors are exposed to your messaging throughout their journey on our site.
- Full Instagram Integration: Engage with our Instagram audience through regular posts and exclusive stories that give your brand visibility and authority in the fitness community.
- Newsletter Inclusions: Benefit from a featured section in all of our newsletters, ensuring your brand gets consistent exposure to our email subscribers.
- Exclusive Content: Collaborate with us to create unique content that not only showcases your brand but also tells a compelling story that resonates with our audience.
Platinum Tier - $6,500/month
The Platinum Tier is the ultimate sponsorship package for businesses that want complete dominance and maximum impact. This is more than just visibility—it’s about creating a lasting partnership that integrates your brand seamlessly into the Behind Bodybuilders experience.
- Website Takeover: Your brand will command attention with complete dominance across all website sections, ensuring you are front and center at all times.
- Instagram Domination: Daily posts and pinned stories give you unbeatable visibility, connecting your brand with our loyal and engaged followers in the most effective way possible.
- Newsletter Domination: As the lead sponsor for the month, your brand will enjoy exclusive prominence in our newsletters, making you the go-to name for fitness enthusiasts.
- Custom Campaigns: Work with us to create tailored articles, videos, and even monthly challenges that integrate your brand deeply into the fitness community, ensuring you leave a lasting impact.
Behind Bodybuilders: Advertising Metrics
At Behind Bodybuilders, we believe in transparency and providing our partners with clear data that shows the true potential of advertising on our platform. Our metrics highlight the vast reach, engagement, and performance of our content, helping you make informed decisions that align with your business goals. No matter which sponsorship tier you choose, these metrics demonstrate the power of our platform in connecting with a highly engaged fitness audience, ready to take action when they see your brand.
Here’s a closer look at the metrics that will give your business a powerful advantage:
Website Traffic
With over 7 million monthly visitors, Behind Bodybuilders provides substantial exposure for your brand. What sets us apart is that 83% of our traffic is organic, meaning the audience is actively searching for fitness content and landing on our site because they trust our platform as an authoritative source.
- 83% Organic Traffic: Organic traffic reflects users who are genuinely interested in fitness content, ensuring your brand reaches a highly motivated audience.
- 17% Paid Traffic: Paid campaigns add an extra layer of visibility, ensuring even broader reach for businesses seeking fast-tracked exposure.
Instagram Reach
Behind Bodybuilders has built a strong exposure on Instagram, reaching over 3 million fitness enthusiasts every month. This makes our platform a powerful tool for brands looking to connect with an engaged social media audience. Whether you’re sponsoring posts or stories, Instagram is the perfect way to put your brand in front of a motivated, action-ready community.
Newsletter Performance
Our email newsletter has a subscriber base of over 300,000 fitness enthusiasts, and our performance metrics are nothing short of impressive. With a 65% open rate and a 45% click-through rate, our audience isn’t just reading—they’re taking action. This makes our newsletters a prime medium for businesses looking to promote products, special offers, or announcements to an active and engaged readership.
- 65% Open Rate: A high open rate ensures your brand's message reaches readers who are ready to engage with your content.
- 45% Click-Through Rate (CTR): With nearly half of our readers clicking on newsletter links, your brand can expect strong engagement from subscribers.
Audience Demographics
Behind Bodybuilders attracts a global audience with a wide age range, but our focus is highly targeted. The majority of our audience is based in the USA, and we maintain a balanced gender distribution. With 54% of our audience identifying as female and 46% as male, your brand will connect with a diverse but focused fitness community.
- Age Range: 18-55 years old
- Gender: 54% Female, 46% Male
- Geographic Distribution:
- 79% USA
- 8% UK
- 7% Canada
- 4% Australia
Conversion Rates
Based on industry standards and our platform’s performance, we estimate a conversion rate of 5-10% for businesses advertising on Behind Bodybuilders. This means that for every 1,000 visitors who view your ad, up to 100 could take meaningful actions like subscribing, purchasing, or interacting with your brand.
Ready to Partner with Behind Bodybuilders?
We’re excited to welcome your brand to the Behind Bodybuilders community. By now, you’ve seen how powerful our platform can be in helping businesses like yours connect with an engaged and motivated fitness audience. The next step is simple: choose the sponsorship tier that fits your goals, and let us handle the rest.
Please email us your preferred sponsorship tier, and we’ll send you the payment link for that package. Once payment is confirmed, our team will get to work right away, ensuring that your brand receives the exposure it deserves according to your selected tier.
We know flexibility is important to you, which is why our sponsorships operate on a month-to-month subscription hosted by the Patreon network. There’s no long-term contract, and you’re free to adjust or cancel your subscription at any time. This allows you to explore the value of our platform without any binding commitments—just results-driven exposure for your brand.
Email your sponsorship tier to your dedicated sponsorship manager Emily at emily@behindbodybuilders.com
Testimonials & Success Stories
What Business Owners Are Saying
"Behind Bodybuilders completely transformed our online presence. Within the first month, we saw a 300% increase in website traffic. Their audience is highly engaged and passionate about fitness, which translated into real sales for us."
- Astrid Devore, Founder of Muscle Forge Apparel
"We were struggling to find the right audience for our product, but Behind Bodybuilders put us directly in front of the people who needed us most. Our sales doubled within 30 days of advertising on their platform."
- Darian Lofton, CEO of FlexFit Nutrition
"If you're looking for serious exposure in the fitness industry, you can't go wrong with Behind Bodybuilders. The quality of traffic we received was incredible. Our social media following grew by 20%, and sales skyrocketed."
- Merick Langley, Founder of VitalMotion Supplements
Success Story: Josh Underwood
Josh Underwood, a barista-turned-fitness-trainer, knew he needed to get his name out there if he wanted to make the jump into personal training. After creating a landing page to promote his services, he turned to Behind Bodybuilders to gain exposure.
By promoting himself on Behind Bodybuilders, Josh was able to reach thousands of fitness enthusiasts on day one. The platform connected him with high-paying clients right from the start. Within the first 24 hours of his promotion, Josh had already generated over $7,000 in revenue from new clients eager to work with him.
"Behind Bodybuilders gave me the visibility I needed to launch my personal training career. I went from struggling to find clients to making thousands of dollars in just one day. I highly recommend this platform to anyone serious about growing their fitness business."
- Josh Underwood, Personal Trainer
Success Story: RevivaFit
RevivaFit, a new startup focused on recovery tools for athletes, needed to build credibility and get their products in front of serious fitness enthusiasts. They decided to run a 3-month campaign on Behind Bodybuilders, showcasing their products on athlete stories and offering special discounts through the newsletter.
The results were astounding. Within the first two months, RevivaFit saw a 400% increase in website traffic and a 250% growth in sales. Not only did they gain exposure, but they also built a loyal customer base from the fitness community who returned for more purchases. Their social media following also doubled during the campaign, proving the platform's reach.
"We were blown away by the response we got from Behind Bodybuilders. Our products were flying off the shelves, and the athletes who used them became our best advocates. If you're looking for a way to grow your brand in the fitness space, this is it."
- Elora Mervin, Co-Founder of RevivaFit
Success Story: IronFuel Supplements
IronFuel Supplements was a small company looking to make a big splash in a competitive market. They had a solid product, but they needed the right audience to help them stand out. After partnering with Behind Bodybuilders, they decided to run targeted ads and engage with the platform’s Instagram followers.
By month three of their campaign, IronFuel had quadrupled their revenue. They reached fitness enthusiasts who were not only interested in supplements but were actively seeking new products. IronFuel's Instagram following grew by 30%, and their customer reviews highlighted the effectiveness of their products, thanks to the exposure gained through Behind Bodybuilders.
"We went from being just another supplement company to a trusted brand in the fitness community. Behind Bodybuilders put us on the map, and we couldn’t be happier with the results. This partnership was a game-changer."
- Tavin Hartwick, CEO of IronFuel Supplements
Thank You for Your Dedication to the Fitness Community
I wanted to personally thank you for taking the time to learn more about Behind Bodybuilders and for considering partnering with us to support the fitness community. Your work in the fitness world is nothing short of inspiring, and it's businesses like yours that drive this industry forward, helping people achieve their health and fitness goals.
At Behind Bodybuilders, we’re passionate about creating a space where fitness enthusiasts can share their stories, connect with like-minded people, and be inspired by the brands that support them—brands like yours. I truly appreciate your consideration in becoming part of this movement, and I’m excited about the potential partnership that could help us continue to shape and inspire the fitness community together.
Should you have any questions or need any further information, or if you’d prefer that I personally manage your sponsorship to ensure it aligns perfectly with your goals, feel free to reach out to me directly. I’d be more than happy to work closely with you and make sure your experience with Behind Bodybuilders is nothing short of exceptional.
Thank you again for your service to the fitness world, and I look forward to the possibility of working together.
Warm regards,
Hedi Debbebi
CEO & Founder, Behind Bodybuilders
hedi@behindbodybuilders.com
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